The PAW Patrol is the titular team of the series with the same name.
- Ryder: A ten-year-old human boy who is the leader of the PAW Patrol. His job is to give the pups mission instructions and to build their equipment. He drives an ATV. He lives with the six original pups at the Lookout. His catchphrases are "Whenever you're in trouble, just yelp for help!" and "No job is too big, no pup is too small!"
- Chase: The mature and serious German Shepherd with the skills of a police dog, traffic cop, and super spy. He drives a blue police cruiser that transforms into a super spy vehicle. His main call-outs are "These paws uphold the laws!" and "Chase is on the case!" He is the second in command of the PAW Patrol.
- Marshall: The clumsy, but big-hearted Dalmatian who serves as the team's firedog and medic. He drives a firetruck that transforms into an ambulance. He always causes a humorous mishap when the PAW Patrol pups try to enter the Lookout elevator. His main call-outs are "I'm fired up!" and "Ready for a ruff, ruff rescue!"
- Skye: The graceful, cute, and smart Cockapoo with the skills of a pilot who serves as the aviator and air rescue pup of the team. She drives a pink and silver helicopter with a harness in the back. Her main call-outs are "This pup's gotta fly!" and "Let's take to the sky!" ("Oh me, oh my!")
- Rocky: The aquaphobic, but enthusiastic and resourceful mixed breed with eco skills. He drives a recycling truck that transforms into a tugboat. He hates water and is often hesitant to carry out water-based missions, unless it involves becoming a merpup. His main call-outs are "Don't lose it, reuse it!" and "Green means go!"
- Rubble: The gruff-looking, but sweet and athletic English Bulldog with the skills of a construction pup. He drives a yellow bulldozer. He is a big eater who likes to crack jokes, often relating to his love of eating. His main call-outs are "Rubble on the double!" and "Let's dig it!"
- Zuma: The water- and laughter-loving Chocolate Labrador retriever. He has the skills of a lifeguard, such as swimming and diving. He drives a hovercraft that can transform into a submarine. His main call-outs are "Let's dive in!" and "Ready, set, get wet!"
- Cap'n Turbot
- Everest: A hyperactive Husky who is called to serve as an official member whenever there is an emergency relating to snow or ice. She drives a snowmobile. She lives at the snowboarding resort of Adventure Bay. She first joins the team in "The New Pup". She appears in the opening theme from season three onwards. Her call-outs are "Ice or snow, I'm ready to go!" and "Off the trail, Everest won't fail!"
- Tracker: A Chihuahua with super hearing capabilities who lives in the jungle and a bilingual puppy. He drives a white and green Jeep. He debuts and becomes a member in "Tracker Joins the Pups!". His call-outs are "I'm all ears!" and "Soy todo oídos!"
- Ella & Tuck (together known as the Mighty Twins)
- The Mighty Twins: A pair of twin Golden Retriever siblings who have the ability to change sizes (Ella grows super size, and Tuck shrinks small size) and stay with each other. They'll help in Mighty Pups, Super Paws missions whenever Ladybird is up to no good. Ella's catchphrases are "Time to think big!" and "It's grow time!", while Tuck's is "Mighty and small, I'll give it my all!". They both debuted in "Mighty Pups, Super Paws: Pups Meet the Mighty Twins".
- Rex: A Bernese Mountain Dog who lives and works with dinosaurs in Dino Land. He has a black, brown, and light cream fur in patches. He has a brown eyes, wearing a black and blue helmet, a lime green vest, and a wheeled walker that carries his hind legs. He'll help in Dino Rescue missions whenever dinosaurs are in peril. His catchphrase is "Let's dino do this!". He debuted in the episode "Dino Rescue: Pups and the Lost Dino Eggs" in Season 7.
- Wild: The first cat member of the PAW Patrol in the Moto Pups subseries. Wild has light cream fur with patches of light orange fur around his eyes. Wild wears a white helmet and a red, and black suit and also has a dark orange mohawk as well. His catchphrase is "This cat is ready for a wild ride!", and as a Cat Pack member, his catchphrase is "This cat's gotta run!". He helps in Moto Pups missions and debuted in the Season 7 episode "Moto Pups: Pups vs. the Ruff-Ruff Pack". He is also a member of the Cat Pack, and wears orange armor as part of his Cat Pack attire.
- Liberty: A long-haired dachshund who debuts in PAW Patrol: The Movie. She has golden fur. She wears a coral helmet with a coral and blue uniform. Her catchphrase is "Liberty, reporting for duty!". Her job is to help the pups save Adventure City.
- Al: A Basset Hound who will debut in "Big Truck Pups: Pups Stop a Flood". He has white and brown fur. He wears a grey and red trucker uniform. His catchphrase is currently unknown. His job is currently unknown.
A team of cats recruited by Wild to assist the PAW Patrol.
- Rory: A British Shorthair who debuted in "Pups Meet the Cat Pack". She wears white and light blue gear. Her catchphrase is "Let’s pounce!". Her job is to serve as the White Tiger member of the Cat Pack.
- Leo: A tabby cat who debuted in "Pups Meet the Cat Pack". He wears yellow gear. His catchphrase is "I’m roaring to go!". His job is to serve as the Lion member of the Cat Pack.
- Shade: A tuxedo cat who debuted in "Pups Meet the Cat Pack". Her catchphrase is currently unknown. Her job is to serve as the Jaguar member of the Cat Pack.